Fundamentals of Recruiting. Most Effective Method: Word-of-mouth
by Rosemary Cummings

Word-of-mouth is the simplest and most effective way to recruit members. Sometimes this occurs casually, as you discuss Kiwanis with friends and family. However, remember that even a concerted, formal effort to recruit through word-of-mouth is valuable and does not need to be time-consuming.

Launching a word-of-mouth campaign does not have to be daunting. All members can take part and any type person can be reached through this approach. Often, people will not seek out opportunities to serve, so Kiwanians have to be proactive in seeking out potential members. When recruiting, be enthusiastic and emphasize both the social and service aspects of Kiwanis. Invite each prospective member to a specific project or event. This way, familiarity with Kiwanis quickly proceeds past talk and into action. An invitation to a specific project or event shows a person is welcome and needed in Kiwanis.

Word-of-mouth often provides a better opportunity for members to discuss Kiwanis in more depth than other recruitment methods. The average person may be familiar with the Kiwanis logo or name, but may not understand what Kiwanis is. Through Word-of-mouth, a member can explain Kiwanis and its impact on the community.

In fact, the personal element in word-of-mouth recruitment is part of what makes it so successful. Potential members will feel more at ease attending their first meeting if they already have an acquaintance within the club. Providing them with some basic information about Kiwanis through word-of-mouth before their first meeting leads to an easier dialogue. Direct, one-on-one contact allows a member to convey sincerely the benefits of service through Kiwanis

The emotion of a member's service experiences speaks more loudly than printed words on a flier or mailing. It is only natural that when someone can see how much a Kiwanian cares about his Kiwanis service, he or she might begin caring as well. Word-of-mouth is much harder to ignore than other methods of publicity.

Members can talk about Kiwanis with family, friends, acquaintances, coworkers, and others. On the other hand, they can plan to approach passersby before or after meetings with a more organized effort. While any member can recruit through Word-of-mouth, some people can be particularly effective at this method.

The personal touch of word-of-mouth recruitment may help potential members differentiate Kiwanis from the many competing service organizations. When implementing word-of-mouth recruitment keep in mind that to follow the talk with visible actions to make an impression on potential members. Moreover, it is important to publicize the actual activities of the club as well.